Jenny Buckland


Jenny is the CEO of the Australian Children’s Television Foundation (ACTF). She has played a key role in positioning the ACTF as a national children’s media and policy hub, and growing the business to become one of the most successful international marketers of children’s television programs.

Have you ever, ever felt like our kids are being swept away by foreign content?

Children’s television serves a purpose that goes far beyond simple entertainment. The TV we watch as kids has a profound impact, right at the time when we are developing our identity. We need to protect homegrown content in a rapidly changing landscape to make sure children grow up with Australian shows.

Inaugural Australian Children’s Content Summit sets a new tone

The organiser of the Australian Children's Content Summit promised that “it will be like school camp for the children’s screen industry”. As ACTF CEO Jenny Buckland reflects, the inaugural Summit delievered on all its original expectations in spades, leaving attendees much to think about.

Part 2: More Takeaways from the Responses to the Supporting Australian Stories Options Paper: What the Screen Industry Said about Kids TV

The “Supporting Australian Stories” review of the screen sector attracted a groundswell of community support for Australian children’s content. Here's what some of the organisations within and around the industry had to say about kids' TV.

I’ve read over 200 responses to the Supporting Australian Stories Options Paper – so that you don’t have to. These are my takeaways.

Part 1: This review matters to lots of people – here’s what some of them said about kids TV.

Are Legacy Broadcasters Digging Their Own Graves?

A 30+ year track record of successful Australian children’s television has proven it’s possible to attract a children’s audience for quality local content — with the right mindset. The Seven Network’s decision to stop meeting its children’s television obligations has left us questioning the network’s strategy for building future audiences.

Jenny Buckland Calls on Teachers to Champion Australian Screen Stories

The ACTF's CEO addresses the 2019 National Australian Literacy Educators Association (ALEA) Conference.

7 Things Australia Can Learn from the Ofcom Report into Children’s Content

Almost everyone accepts that it’s time to re-visit the current C and P regulations and come up with a system that is fit for purpose – but just getting rid of them and doing nothing is not the solution, either. In the UK the Parliament and the regulator (Ofcom) are requiring the commercial free to air broadcasters to be part of the solution – here’s what Australians can learn from the UK.

Free TV Stumbles on Kids’ Issues at Inquiry

What’s left if we get rid of Aussie kids' TV? According to the commercial networks, 'The Bachelor', 'Masterchef' and 'Ninja Warrior' are 'kids' shows, and will be enough!

Open Sesame: Treasure Lies in Australian Content

A campaign has been launched to bring US juggernaut Sesame Street to the Sunshine State. But why try to tap into American series when we have internationally-recognised, quality-made, local children's programming on our own shores? 

Why This Year Marks a Critical 12 Months for Aussie Kids’ TV

Although commercial broadcasters may be seeking to wash their hands of mandated children’s TV quotas, ACTF CEO Jenny Buckland argues the way forward lies in reform, not abandonment.

Industry Sectors at Odds on How to Secure Kids’ Content for the Future

What is the best way to secure Australian children’s content?

ACMA: Kicking Off the Australian Content Conversation

A review into Australian and children’s content is underway and the Commonwealth Government has indicated that it will actively seek community and industry responses to the complex questions around support for Australian and children’s content in the future.

When Broadcasters Cut Costs on Local Content, It’s the Children Who Pay

The Commonwealth Government is preparing to launch a wide-ranging review of the Australian Content Standards. Even before the official announcement, the commercial broadcasters wasted no time making it clear that children’s television was their preferred target.

National Children’s Week Celebrates Children’s Right to Media

It’s National Children’s Week, a celebration of children’s rights, talents and citizenship. This year the Children’s Week Council has chosen Article 17 of the Convention on the Rights of the Child – children’s right to media – as its theme.

Six Things I Discovered at Prix Jeunesse

Prix Jeunesse has been running every two years in Munich since 1964. Its aim is to promote quality television for children worldwide – “television that enables children to see, hear and express themselves and their culture, and that enhances an awareness and appreciation of other cultures.”